PointRoll

The article I chose to cover is about a company called Pointroll. Pointroll is located in Conshohocken Pa. (don't say Pa never producees anything). Yesterday Pointroll announced the release of their new Application Program Interface API for short. What an API Does is allow developers to use less time on the back end of the program and more time developing robust and georgeous interactive experiences for users. It basically simplifys the programming nessecary to achieve things like activities, Panel controls, and click tags as well as making it easier to manage and control audio, video, and streams.
This is extremly important to designers because we can spend more time developing the look of the website and getting the exact feel that the client desires. It will also help to improve efficiency and workflow. The biggest benefit from the standpoint of a development company is time saved in the development process which means bigger earnings.
Personally I think that the Pointroll API will be extremly useful in creating the next wave of Flash websites. We as a culture are very visually oriented. That helps to support the trend we have seen in the use of Flash based sites. The internet generation is on average 7 years old, and they have never known a world without the internet. Their expectations for the future of the internet are vast. The Pointroll API will allow for more vibrant and immersive web sites by allowing the designers time to be spent on design rather than programming.
In summary the Pointroll API system will be another of leading edge technologies that will allow designers of the new age to make more awe inspiring web sites. Besides it's up to us to help shape the future of the internet generation. And how they will view the world through it.