Nissan Expands Ad Deal with MSFT

http://www.imediaconnection.com/news/12544.asp

As more people are using the internet for resources, the demand for online advertising is increasing. Therefore, Nissan North America Inc. (NNA) has decided to expand their web advertising. Starting with their recent ad campaigns which feature interactive webisodes such as the "7 Days in a Nissan", Nissan is now working with Microsoft Digital Advertising Solutions to deliver to their target market through PCs, PDAs, mobile phones and even Xbox systems.

Web advertising is so big right now that it seems that many electronics are adapting to fit the needs of the internet and broader connections. We don't just see advertisements on billboards, magazines or the television anymore . . . not even just on our computers. Now we're able to get the latest news on new products sent right to our phones or video game systems. This doesn't just seem like a small trend that will die out early, for major companies are looking to these other options as a way to expand their business by reaching out across the world and drawing in new costumers. In order to stay in the competition, they must change to fit the consumers needs, and today, the consumers want it through the internet.

Advertising has become an exciting world for costumers and digital designers alike. Not only do we get to work with more and bigger companies/brands, but we get to publish fun and visually mindblowing media from video to interactive designs that get the consumer running back and thirsty for more. They want to see if we can top what we just did. With a field such as digital design where technology is advancing every day to fit our needs and give us new ideas, we almost always can top our designs shortly after each breakthrough.