Zune blows

The article that I decided to post about is titled “Zune Hits Stores, Nobody Notices” by Jeff Gamet. The article is short and sweet and to the point. Basically the article is about the introduction of Microsoft’s new “Ipod killer”, the Zune. The Zune was introduced to consumers a few days ago, and the sales were rather unimpressive. The article goes on to explain how consumers are not showing much interest in the new mp3 player. The state the Best Buy in Manhattan sold about 20 units in the first 3 hours. They also state that many stores do not even have to units but it’s not a big deal, because no one was asking for them. IDC Analyst Danielle Levitas commented, “Apple will not feel any bit of discomfort from Zune, certainly this holiday season and a good part of next year. According to the article, however, the Zune is not expected to stop production anytime soon. Microsoft is still firm in its position to try to dislodge Apple’s top-dog position with the IPod. Apparently Microsoft is going to put a lot of time and money into the Zune, much like they did the XBOX. She claims that it’s not about the first generation.
The article also mentions the fact that one buyer of the Zune simply wanted it because it was not an apple product. These are the kinds of people who are most likely going to buy the Zune. They are anti-Apple, want a nice mp3 player, and don’t care about other things. Since the number of people who like IPod's far outweigh the amount of people who simply dislike Apple, this shouldn’t be a problem.
I think that the Zune could not have come at a worse time. After viewing multiple websites featuring articles about the Zune, it appears as though no one is really interested in it. As of this time, Apple has such a firm position in the market that it would be hard for anyone to dethrone them from their position. If Microsoft would have released this mp3 player earlier when the IPod was just introduced, they may have had a chance. As for now, the IPod is just too popular and keeps getting better. Microsoft may have a few loyal users of the Zune, but in the end, the IPod will reign supreme.
If Ipod isn’t already ahead of the game, the best part is they soon will be. I believe that Apple will introduce a newer IPod that, unless someone makes a big mistake, will be that much better than all competition. Apple knows exactly what people want, and they know how to deliver in the mp3 marketplace.






http://www.ipodobserver.com/story/29236